Monthly Archives - March 2016

6 Ways to Make Clients Feel Special And Boost Retention

Developing great relationships with your clients is an essential part of being a freelancer. This is a two way street – you need to have solid, regular, repeat business, and clients need a partner they can rely on. There is also, of course, the hard fact that an unhappy client can take to social media and tell everyone their bad opinion of you. You may not even know it’s happened until the work mysteriously drops off. With that in mind, it’s [...]

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7 Reasons Why You Need A Small Business Website

Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without. They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them [...]

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When Inexperience Is Your Biggest Advantage

Spencer Rascoff Technology executive (Zillow Group CEO) For my latest Office Hours podcast, I connected with Aaron Levie, CEO of Box, an enterprise-focused cloud storage company used by big names like GE and AstraZeneca. Aaron and a couple of his high school friends founded Box in 2005 around the same time we started Zillow in Seattle. Interestingly, our team considered doing something similar before deciding to focus on real estate. Had we gone into cloud storage as well, we wouldn’t have [...]

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Is Your LinkedIn Profile Picture a Selfie?

 I look at your LinkedIn profile before you come in for an interview. And I am not alone. Most recruiters and hiring managers do a cursory LinkedIn lookup to prep for an interview. We look at your profile pic and your page to get a sense of who you are. What does your profile picture say about you? Is it a selfie taken haphazardly? Hopefully not! Does it convey confidence? It should. Is it a professional picture? Preferably, yes. I’ve seen a few LinkedIn bloopers. [...]

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