Educational

Financial Advice For Graduates

This week, almost one thousand people will graduate from University with their MBA degrees. They will then embark on careers that will span decades. Last year I posted some financial advice for the graduates, and some people found that useful, so this year I’m sticking with the theme. Those who read last year’s post will notice some similar ideas. I should note that I teach marketing, not finance. This advice comes from several decades of working, saving and investing, and [...]

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So You Want To Learn How To Network. But Are You Interesting?

There are a number of how to network articles, podcasts, and courses out there. I am going to let you research the ins and outs of networking by visiting the oracle that is Google. Before you run out to follow the ins and outs of networking per Google. Let’s discuss whether you are interesting enough for people to want to network with you in the first place. I am sorry if that sounds harsh, but human beings are fickle [...]

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Do You Have A Career Brand?

What is career brand? Your career brand is your identity at work. It is what you are known for and what makes you memorable. Additionally, it is a promise of the value you have to offer to your colleagues and the company. Today’s job market is very competitive, so having a positive and strong career identity will help you establish your reputation in the workplace and distinguish you from the pack. I’d like to let you in on a secret – you [...]

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6 Ways to Make Clients Feel Special And Boost Retention

Developing great relationships with your clients is an essential part of being a freelancer. This is a two way street – you need to have solid, regular, repeat business, and clients need a partner they can rely on. There is also, of course, the hard fact that an unhappy client can take to social media and tell everyone their bad opinion of you. You may not even know it’s happened until the work mysteriously drops off. With that in mind, it’s [...]

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When Inexperience Is Your Biggest Advantage

Spencer Rascoff Technology executive (Zillow Group CEO) For my latest Office Hours podcast, I connected with Aaron Levie, CEO of Box, an enterprise-focused cloud storage company used by big names like GE and AstraZeneca. Aaron and a couple of his high school friends founded Box in 2005 around the same time we started Zillow in Seattle. Interestingly, our team considered doing something similar before deciding to focus on real estate. Had we gone into cloud storage as well, we wouldn’t have [...]

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5 Must Watch Ted Talks

I’m rapidly becoming a righteous follower of TED presentations, not only as the embodiment of “ideas worth sharing,” but as a format for presentation that would benefit every entrepreneur, they’re full of insights on everything from human nature to scientific breakthroughs to trends in design. They’re inspirational, informative and eye-opening in ways that can help you become a better person and a better professional. I love the quick, easy-to-digest videos with just the right amount of important information to entertain and educate [...]

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