Online Marketing

5 Reasons Why You Need Social Media For Your Business

We’re not going to go into statistics about how many people are online and on social media these days, we imagine you know. Presuming, that you know that social media is good for sharing your content with thousands of people at once, that is not the only thing it’s good for. However, not everyone is convinced. Lets delve into why your business needs social media and what it can do for you. Social Media allows you to get to know [...]

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Do You Have A Career Brand?

What is career brand? Your career brand is your identity at work. It is what you are known for and what makes you memorable. Additionally, it is a promise of the value you have to offer to your colleagues and the company. Today’s job market is very competitive, so having a positive and strong career identity will help you establish your reputation in the workplace and distinguish you from the pack. I’d like to let you in on a secret – you [...]

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Is Your LinkedIn Profile Picture a Selfie?

 I look at your LinkedIn profile before you come in for an interview. And I am not alone. Most recruiters and hiring managers do a cursory LinkedIn lookup to prep for an interview. We look at your profile pic and your page to get a sense of who you are. What does your profile picture say about you? Is it a selfie taken haphazardly? Hopefully not! Does it convey confidence? It should. Is it a professional picture? Preferably, yes. I’ve seen a few LinkedIn bloopers. [...]

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Why Social Media Advertising Is Set To Explode In The Next 3 Years

Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game. Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that the advertising revenue would be estimated to reach $8.4 billion in 2015, just ten years later. Online advertising is a natural [...]

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