Blog

Financial Advice For Graduates

This week, almost one thousand people will graduate from University with their MBA degrees. They will then embark on careers that will span decades. Last year I posted some financial advice for the graduates, and some people found that useful, so this year I’m sticking with the theme. Those who read last year’s post will notice some similar ideas. I should note that I teach marketing, not finance. This advice comes from several decades of working, saving and investing, and [...]

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5 Reasons Why You Need Social Media For Your Business

We’re not going to go into statistics about how many people are online and on social media these days, we imagine you know. Presuming, that you know that social media is good for sharing your content with thousands of people at once, that is not the only thing it’s good for. However, not everyone is convinced. Lets delve into why your business needs social media and what it can do for you. Social Media allows you to get to know [...]

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So You Want To Learn How To Network. But Are You Interesting?

There are a number of how to network articles, podcasts, and courses out there. I am going to let you research the ins and outs of networking by visiting the oracle that is Google. Before you run out to follow the ins and outs of networking per Google. Let’s discuss whether you are interesting enough for people to want to network with you in the first place. I am sorry if that sounds harsh, but human beings are fickle [...]

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Do You Have A Career Brand?

What is career brand? Your career brand is your identity at work. It is what you are known for and what makes you memorable. Additionally, it is a promise of the value you have to offer to your colleagues and the company. Today’s job market is very competitive, so having a positive and strong career identity will help you establish your reputation in the workplace and distinguish you from the pack. I’d like to let you in on a secret – you [...]

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6 Ways to Make Clients Feel Special And Boost Retention

Developing great relationships with your clients is an essential part of being a freelancer. This is a two way street – you need to have solid, regular, repeat business, and clients need a partner they can rely on. There is also, of course, the hard fact that an unhappy client can take to social media and tell everyone their bad opinion of you. You may not even know it’s happened until the work mysteriously drops off. With that in mind, it’s [...]

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7 Reasons Why You Need A Small Business Website

Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without. They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them [...]

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When Inexperience Is Your Biggest Advantage

Spencer Rascoff Technology executive (Zillow Group CEO) For my latest Office Hours podcast, I connected with Aaron Levie, CEO of Box, an enterprise-focused cloud storage company used by big names like GE and AstraZeneca. Aaron and a couple of his high school friends founded Box in 2005 around the same time we started Zillow in Seattle. Interestingly, our team considered doing something similar before deciding to focus on real estate. Had we gone into cloud storage as well, we wouldn’t have [...]

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Is Your LinkedIn Profile Picture a Selfie?

 I look at your LinkedIn profile before you come in for an interview. And I am not alone. Most recruiters and hiring managers do a cursory LinkedIn lookup to prep for an interview. We look at your profile pic and your page to get a sense of who you are. What does your profile picture say about you? Is it a selfie taken haphazardly? Hopefully not! Does it convey confidence? It should. Is it a professional picture? Preferably, yes. I’ve seen a few LinkedIn bloopers. [...]

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Why Social Media Advertising Is Set To Explode In The Next 3 Years

Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game. Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that the advertising revenue would be estimated to reach $8.4 billion in 2015, just ten years later. Online advertising is a natural [...]

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Notes On Being A Better Manager

Quick hits on being a better manager beginning this Monday morning. Drink some coffee and shoot for 5 out of the 10 tips below and you will be well on your way to being a good manager. 1. Pencil in intentional one-on-one time with your direct report. Put it on the calendar and send out meeting invite like you would a typical meeting. Go out for lunch or coffee. Make a rule not to talk about work but check in [...]

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